These advocacy materials were created as a helpful guide for busy but concerned residents who want to engage with local officials and stakeholders but may not always have the time to draft messages or prepare talking points on their own. They are not directives, and they are not intended to prescribe what anyone should say or how they should participate.
Community members are encouraged to take only the steps they feel comfortable with. These resources are simply a flexible starting point, something residents can adapt, personalize, or use for inspiration as they express their own views and take part in civic conversations.
Westwood Select Board: (781) 326-4172
Hello, I’m a Westwood resident calling about the proposed Costco development in Norwood near Route 1 and Everett Street. I’m concerned about the town-wide impacts, especially traffic spilling onto residential roads, school bus delays, and emergency response times. Even though the site is outside Westwood, the effects will be felt throughout our community.
I’m asking the Town to actively engage in the review process, coordinate with Norwood and state officials, and advocate for mitigation measures that protect Westwood residents. This is a regional infrastructure issue, not just a neighboring town issue. Thank you for listening and for your service.
My name is [ ], and my phone number is [ ].
Call the Town of Norwood: 781-762-1240
Hello, I’m calling to express concern about the proposed large-scale retail development near Route 1 and Everett Street. While I understand this project is within Norwood’s jurisdiction, it will have significant spillover impacts into surrounding communities like Westwood, including traffic congestion, safety concerns, and pressure on already overburdened roads.
I’m asking the Town to carefully evaluate cumulative impacts, require a rigorous traffic analysis, and ensure that any approval fully accounts for regional consequences, not just site-level benefits. Thank you for listening and for your service.
My name is [ ], and my phone number is [ ].
(781) 619-9500, 5464#, Suzanne King
Hello, my name is [NAME], and I am a resident of Westwood, Massachusetts.
I'm calling to share my concern regarding the proposed Costco location near Route 1 and Everett Street in Norwood. As a firm involved in planning and engineering for this project, I hope BL Companies will ensure that traffic studies, roadway impacts, and neighborhood concerns are thoroughly evaluated and incorporated into the project planning process
My concern is the potential impact this project could have on already significant traffic congestion along Route 1 and on neighboring roads and residential areas in both Westwood and Norwood. Many residents are worried that the development could further strain local infrastructure, affect public safety, and diminish quality of life in surrounding neighborhoods.
I would respectfully as you to work closely with the town of Westwood to fully assess the traffic impacts and carefully consider mitigation measures, desgin modification, or alternative approaches that could reduce pressure on the local road network while maintining a positive relationship with the community.
Thank you for taking the time to listen and for considering the concerns of local residents.
My name is [NAME], and my phone number is [PHONE NUMBER].
Call the main line at 425-313-8100, and request the real estate division (ext. 5126).
Hello, I’m a local resident of Westwood, MA and I want to share both appreciation and concern. Many of the residents in Westwood, MA are regular Costco customers and value Costco's products and pricing. We would like Costco to continue being a strong and responsible corporate partner in our region. My concern is about the proposed location near Route 1 and Everett Street in Norwood, MA and its potential impact on severe traffic congestion and the surrounding neighborhoods.
I’m asking Costco to work closely with the towns of Westwood and Norwood to fully assess traffic impacts and consider mitigation strategies or alternative approaches that reduce strain on the surrounding road network while maintaining a positive relationship with the community. Thank you for listening.
My name is [ ], and my phone number is [ ].
Call Script for Hon. Paul McMurty
Call his office number and (617) 722-2013, select 1
Hello, my name is [NAME], and I am a resident of Westwood in your district.
I am calling about the proposed Costco development on Route 1 in Norwood near Everett Street. I am concerned about the regional impacts of a large-scale warehouse and gas station in a densely populated area near residential neighborhoods and schools.
This project would significantly increase vehicle traffic, including tens of thousands of daily trips, leading to higher levels of localized air pollution from exhaust emissions such as nitrogen oxides and fine particulate matter, especially during peak congestion and idling conditions. The addition of a high-volume gas station and increased fuel deliveries would further add to ongoing roadway emissions in an already heavily traveled corridor.
I am also concerned about spillover traffic onto nearby Westwood residential streets, increased safety risks for pedestrians and school routes, and broader impacts on neighborhood livability from noise, congestion, and lighting.
I am asking you to engage with MassDOT and relevant state agencies to ensure a full regional review of the traffic, environmental, and public safety impacts of this project.
Thank you for your time. My phone number is [PHONE NUMBER].
General Selectboard: bos@townhall.westwood.ma.us
Email to Westwood Town Officials
Subject: Request for Active Engagement on Regional Traffic Impacts from Proposed Norwood Development
Dear [Town Official/Select Board Members],
I am writing as a Westwood resident to express concern about the proposed large-scale retail development in Norwood near Route 1 and Everett Street.
While the project is outside Westwood’s borders, the impacts will not be contained there. Our road network is fully interconnected, and existing congestion on Route 1 and surrounding corridors already pushes traffic onto residential streets throughout Westwood. This includes potential spillover onto roads such as Smith Drive, Pine Lane, East Street, Everett Street, Forbes Road, Carroll Avenue, Washington Street, Clapboardtree Street, and Nahatan Street and other local connectors. These conditions raise concerns about traffic safety, school bus reliability, and emergency response times.
In addition, regional congestion can affect access to key town resources, including schools, the senior center, libraries, and Route 128 access points. Even indirect increases in traffic volume place pressure on municipal services and infrastructure planning.
I respectfully ask that the Town of Westwood take an active role in reviewing and responding to this proposal. This includes engaging with Norwood officials and MassDOT, ensuring that cumulative regional impacts are fully considered, and advocating for meaningful mitigation measures to protect Westwood residents.
Thank you for your time and for your continued service to our community.
Sincerely,
[Your Name]
Start with a clear framing sentence that tells people what the issue is really about
Limit your speech to 3 to 5 main points so it stays focused and easy to remember
Translate technical issues into real-life impacts like traffic, safety, schools, and daily travel
Be specific by naming roads, places, or services to make impacts concrete
Repeat one or two core themes to reinforce your message, such as “town-wide impact” or “no direct benefit”
End with a single clear takeaway sentence that summarizes your position
Keep a calm, organized tone because clarity and structure are more persuasive than intensity
Example:
Good Evening,
I’m here to speak about why this proposed development in Norwood is not just a local zoning issue, but a town-wide concern for Westwood.
First, the impacts go far beyond the immediate site. Our road network is interconnected, and major congestion on Route 1 and nearby corridors does not stay contained. It spills onto residential streets across Westwood as drivers seek alternate routes. That means increased traffic on roads like Smith Drive, Pine Lane, East Street, Everett Street, Forbes Road, Carroll Avenue, Washington Street, Clapboardtree Street, and Nahatan Street, and others, affecting travel times, safety, school bus routes, and even emergency response.
Second, there are real town-wide costs. Even though the project is outside Westwood, it could still drive up demand for police traffic enforcement, EMS response complexity, and infrastructure planning. At the same time, any negative impact on traffic and livability can affect property values, ultimately reducing the tax base that supports our schools and services.
Third, quality of life is a shared community asset. Whether someone lives next door or across town, everyone relies on predictable traffic patterns, safe access to Route 128, schools, public facilities, and local amenities. When regional congestion worsens, it affects daily life for the entire town.
Fourth, precedent matters. Approving a high-intensity, large-scale development like this can influence what gets approved in the future and gradually reshape the character and expectations for development across the region, not just in one neighborhood.
Fifth, Westwood would not receive direct tax revenue from this project, since the site is in Norwood. Yet Westwood would still experience many of the impacts, including congestion, noise, lighting, and increased roadway strain, without corresponding fiscal benefit.
Finally, this is a retail project of a very large scale, which typically generates continuous traffic throughout the day and week, including peak weekend and evening surges. That pattern is different from other commercial uses and tends to place greater pressure on surrounding road networks.
In short, this is not just a Norwood zoning matter. It is a regional infrastructure and quality-of-life issue that will be felt throughout Westwood, and it deserves careful consideration from the entire community. Thank you for your time.
Small actions add up quickly when many people participate (one post, one sign, one conversation, it all helps!)
Social media spreads updates fast and keeps more people informed with minimal effort
Signs create consistent visibility in everyday spaces and reach people who aren’t online
Talking to neighbors builds trust and turns concern into shared community awareness
Each method reinforces the others, increasing overall reach and impact
These are low-effort actions individually, but powerful when done collectively
Helps broaden participation without requiring formal organizing or large time commitments
Try Chalk!
It's temporary and you can play with slogans. Here are some to get you started:
More cars? No, Thanks!
Gridlock isn't Growth
Too Big, Too Loud
Neighborhood First
Bright Lights, Bad Nights
We Live Here
Our Street, Our Say
More cars? No, Thanks!
Protect our Neighborhood
Save Our Side Streets
Keep it Residential
No Thanks to Noise
Skip Sprawl
Peace > Parking Lots
Traffic in, Peace Out
Neighborhood Peace > Shortcut
Our Neighborhood, Their Profits
Make/Order Signs
Tip: Get your kids involved and turn it into a lesson in civics.
Keep text very short, ideally 5–8 words per sign
Focus on one message per sign
Use bold, large lettering with high contrast (black on white or yellow)
Avoid clutter, no long sentences or multiple ideas
Use all caps only for emphasis on key words
Make messages clear from a distance or a moving car
Use simple, direct phrases like “PROTECT WESTWOOD ROADS” or “NO CUT-THROUGH TRAFFIC”
Use local print shops for durable outdoor signs
Choose corrugated plastic for weather resistance
Standard size like 18x24 inches for visibility
Test one design before ordering in bulk
Talk to Your Neighbors
Be respectful and non-confrontational from the start
Lead with shared concerns like traffic, safety, and quality of life
Keep it simple and avoid jargon or technical details
Listen as much as you speak to understand their perspective
Focus on facts and personal impacts, not assumptions about motives
Ask questions instead of trying to persuade immediately
Find common ground where possible, even if you disagree overall
Keep conversations brief and friendly to encourage future dialogue
If you would like to join our mailing list, please email: westwoodneighbors12@gmail.com